Parents gird for midriff wars with preteen set

Parents gird for midriff wars with preteen set

Best place to buy football boots a generation ago, parents contended with teenagers desperate for denim and bellbottom pants. Today, girls best place to buy football boots barely out of Keds and coveralls are donning miniature versions of the sultry fashions they see on MTV pop stars, whose tunes set the rhythm of their lives.

It’s an ageold urge: young people on the cusp of adulthood nike tiempo legend 6 black a teen market that took in $155 billion in 2000, according to a study by Northbrook, Ill.based Teenage Research Unlimited.

And stores, hungry for those dollars, are aggressively best place to buy football boots going after preteens. A backtoschool ad for JC Penney featured a curlyhaired little girl admiring her outfit lowrise jeans and crop top in a mirror. Her mother comes in, exclaiming that she can’t go to school looking like that. She rushes best place to buy football boots over to her daughter and yanks the girl’s jeans down another inch or so. “There, that’s better, she proclaims. Penney has since pulled the ad.

“The industry has understood that it’s profitable to promote hypersexualized fashion as a way to gain and maintain relationships, says Linda Hartling, associate director of the Jean Baker Miller Training Institute at Wellesley College in Massachusetts.

Pitched battles in the girls’ department

But some parents, who are waging backtoschool battles before their daughters hit kindergarten, find it repugnant that stores and advertisers are trying to sexualize their little girls. At the South Shore Plaza in Braintree, Mass, racks in the girls’ section sport plaid miniskirts and bright, clingy tops revealing back, front, and shoulder offerings that leave Rochelle Bostick unmoved. But that’s not the response of her fouryearold daughter, Danielle, who pleads for the midriffbaring shirts that dangle nearby. “When I was 4, I had no clue what I wanted to wear, says Ms. Bostick, staunchly resisting her daughter’s entreaties. “But [Danielle] wants to show her belly like Britney Spears, best place to buy football boots nike tiempo legend 6 black.