Fashion becomes affordable for savvy shoppers
Nike tiempo legend vi review retailers are negotiating cheaper fees with suppliers and holding discount specials to boost sales. So we decided to put some of department stores to the test and after some savvy shopping we dressed a family of four for under $100 and still had change.
Four outfits were bought from Target, Kmart, Coles and Sportsgirl, leaving mum sale football boots Amee Harley and her family happy.
Some of the 11 items we bought included ladies pants from Coles new MIX collection for $25, a pair of ladies denim boat shoes from Target for $8, and a girl’s floral dress from Kmart for $8.
Ms Harley described herself as an astute shopper who regularly compared prices of similar goods between bricks and mortar and online stores.
“I’ll definitely buy nike tiempo legend vi review something online if I can get it cheaper, but I’m seeing more and more value for sale football boots money in shops, Ms Harley, 29, said.
“You can buy good quality everyday pants and shirts online for under $30 and I think the traditionally cheaper chains like Target have improved the quality of their clothes to compete. It would be great to see more retailers lower their prices to match the prices you can get online.
“I’d much prefer to try something on in a shop before buying it,
Department store chain David Jones has permanently reduced prices of 10 products as part of a “global cost price harmonisation program” and hundreds more products across 26 brands are set to be slashed by up to 50 per cent in coming months.
University of NSW retail competition expert Frank Zumbo said retailers had kept their margins high to maintain their profits.
“But the game is up now because Aussie consumers jump straight on the internet and see that prices for the same products they can buy here are much cheaper overseas, he nike tiempo legend vi review said.
With just five weeks until Christmas, sales signs adorn shop fronts, with sales racks a fixture in many stores.
A Sportsgirl employee told The Sunday Telegraph products went on sale as little as two weeks after they first appear in store.
At the same time, local designers struggling in a tough retail climate are increasingly offering cheaper collections, while supermarket giant Coles has introduced a cotton daywear collection all under $40.
Collette Dinnigan has a discount jewellery range with accessory chain Lovisa and will launch a children’s range with The Australia Ballet in Target nike tiempo legend vi review stores this month.
Aussie denim label Ksubi will launch a children’s collection for Target on December 1.
Global brand director Paul Wilson said consumers were looking for well designed and well made garments at an accessible price.
Australian Retailers’ Association executive director Russell Zimmerman said cheap overseas chains would see Aussie retailers offer more variety and value for money nike tiempo legend vi review.